Top 5 Personal Finance Budgeting and Planning Apps on iOS in Kenya Q4 2021

During the fourth quarter of 2021, the top 5 personal finance budgeting and planning apps on iOS in Kenya demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:

Money Manager Expense & Budget saw its weekly downloads fluctuate throughout the quarter, with a peak of 89 downloads in the week of October 4 and a notable increase to 76 downloads in the final week of December. Weekly active users displayed a stable trend, starting at 303 and ending the quarter at 346.

Splitwise experienced a modest number of downloads, with a high of 44 downloads in the last week of September and again in the final week of December. The app's weekly active users ranged from 60 to 63, showing slight fluctuations but generally maintaining a steady user base.

CashTrails+: Personal Finance had relatively low download numbers, peaking at 22 downloads in mid-November. Active users showed a gradual increase throughout the quarter, rising from 74 to 93 by the end of December.

Spending Tracker saw varying weekly downloads, with a peak of 32 downloads in the week of October 18. Revenue for the app increased significantly towards the end of the quarter, reaching $9 in the final week of December. Active users, however, showed a slight decline over the quarter, starting at 63 and ending at 49.

YNAB registered modest download numbers, with a high of 22 downloads in mid-October. Revenue spiked dramatically in early December, reaching $227, while active users remained relatively consistent, fluctuating between 19 and 25.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.